Email templates

ROLE: Designer

Working with CACI I created email templates that would be integrated into the Email Studio ESP (email service provider).

The templates need to utilise fully editable sections which can all be reordered as needed. It’s important to make sure that the clients brand and visual identity is handled appropriately and that customised colour schemes work in a complimentary manner. Most importantly they need to be complex enough to be a fully integrated email solution, but simple enough for non-designers to use.

It’s a good challenge to balance so many elements into a single piece, as well as ensuring nothing breaks when including interactive elements and plugins to add personalisation options.

Below are some examples of how they can be used: